Gift With Purchase, Discounts with Purchase (free freight, % off, etc.) and Referral Marketing for Dolce Mia Designer Reps

One of our sales reps asked recently about what Dolce Mia Designer reps can do through their websites to offer value and appreciation to their customers.

>> Promotion Requests
>> 1. Free gift with First Order – get a guest soap (company choice of scent)
>> free with first purchase, any sized purchase. Could be automatic for new
>> accounts or with code.

Can’t do: “automatic with new accounts.”
Can do: free gift with minimum purchase. These can be tiered, as they are currently on our web site. They will be shown as available
We set up a sample for you. When you go to your personal Dolce Mia web site you’ll see your gifts with purchase in We Appreciate You.

>> 2. Free ground shipping with code. I’d like different codes to be used in
>> various marketing promotions. For example, FB001 and FB002 for 2
>> different facebook ads and TW001 and TW002 for 2 different twitter
>> promotions and CH001 for someone seeing a specific banner ad.

Can do. Any code you want, text or numeric, is possible. You can require a certain baseline purchase in order to qualify for free freight. Can also be a % or $ discount with purchases of a certain level. Can allow customers one use, or multiple.

>> 3. Free gift with purchase, with different purchase levels. For example,
>> get a hand cleaner free with a $35 purchase and get a bar soap free with
>> a $75 purchase. I’d love to get your thoughts on what you feel the best
>> purchase levels and gifts may be. This would be available for return
>> customers or with a special code.

Yes, as described above, can do. The best gifts with purchase we feel are the small, “treats” from the Luxe Line – lots of “wow” factor, The Luxe Travel Companion makes a wonderful larger gift.

Can’t do as a “code” item. G.W.P. will be available to all customers on your site.

>> Affiliate Marketing
>> What information is
>> needed for the proper tracking? How often is reporting available and in
>> what format?

For a given referral source, this is what the data would look like.

Facebook Dolce Mia Jobs – Total Referrals 1
Contact Us : 37 referrals, Average Time: 53.91666667 minutes, Average Clicks: 32.0000

Right now, this data is only available to us at H.Q., and to you through us, weekly or so.

Alex

Comments are closed.