Dear Dolce Mia Rep,

We can all think of things we once set out to accomplish but then lost steam in a few months. And you know you are smart enough, and capable enough to have done them all. Think about if it Would have helped if you had taken a long-term view from the beginning, if you had said to yourself, I am going to succeed, now just to figure out how.

By extending your plan out into the future beyond one month, beyond three months, beyond six months to the years ahead, provided it is really something you want to accomplish, the mental acceptance that “this is a goal that will take time” can make all the difference in the world. Now the problem is more simple and comforting. Not “if”, which is stressful, but “how” which, I believe you are smart enough and capable enough to solve.

Pacing is the key to “how”. With your three-year plan, establish a routine you can keep up for three years. And don’t do anything you can’t keep up. Long term vision, and a pace you can keep up…forever — those are the two secrets to reaching your goals.

In sales, a key part of your 3-year plan is your 3-year marketing strategy. To build your business, you will need to not only make people aware of what you do, but keep in touch with them as they warm up to you and come to see you as a committed, hard-working and faithful, and friendly person, who makes them feel good with every little “hello”.

Alex

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